Eagle River
Field Notes
Video Series

The Catalyst: The COVID-19 pandemic severely disrupted traditional tourism marketing, forcing clients and agencies to rapidly pivot their business practices. During a time of immense industry uncertainty, the Eagle River Visitor Chamber of Commerce needed to safely maintain its digital relevance and enrich its social media presence. The campaign required an engaging hook to remind travelers of regional tourism options without the luxury of pre-pandemic production budgets.

The Strategy: The strategy relied on producing the "Field Notes" video series—a cost-conscious, low-production digital campaign designed for maximum flexibility. The creative approach utilized lighthearted, quirky educational videos to highlight classic "up north" outdoor activities. By focusing on organic social media distribution and authentic, minimalist storytelling, this strategic solution successfully showcased Eagle River's tourism options while strictly adhering to budget and pandemic safety constraints.

Art Direction: Mackenzie Schmitt
Social Media Management: Sam Burns
Video Production: Scott Winklebleck
Agency: Boelter + Lincoln