Birds Choice
Spruce Creek Collection Launch

The Catalyst: To launch an innovative new series of bird feeders, supplier Bird’s Choice partnered with retail and production partners to deploy the collection across Bass Pro Shops nationwide and their B2C e-commerce platform. To secure maximum impact in a crowded market, the launch required a powerful creative identity. The design needed to position Bird’s Choice as a bold, vibrant differentiator among traditional birding brands, capturing the attention of outdoor enthusiasts right at the point of sale.

The Strategy: The strategy relied on building a cohesive brand ecosystem by developing a unique collection name, visual look, and full suite of marketing assets. The creative execution mixed National Park signage, maps, and organic textures with bold typography.


Art Direction: Mackenzie Schmitt
Copywriter: Kathleen Goodwin
Video Production: Dragon Fruit
Agency: Manifesto