Ernessi Farms Lifestyle Imagery — Mackenzie Schmitt Design

Ernessi Farms
Lifestyle Imagery

The Catalyst: Ernessi Farms is an indoor farm where crops are grown hydroponically (without soil) and without any herbicides, pesticides or GMO seeds. While their farming technology was futuristic, their online presence needed to feel human. To fuel their growing e-commerce platforms, we needed to move past cold product shots and capture the vibrant, sensory lifestyle that their greens bring to the table.

The Strategy: Through thoughtfully curated tablescapes representing different seasons and environments, the visuals place Ernessi directly into the consumer's daily life. The imagery emphasizes the clarity of the packaging and the vibrant color of the products.