Red Hawks
Environmental Graphics

The Catalyst: The Red Hawks athletic facilities needed to be more than just locker rooms—they needed to become an impactful brand experience. The goal was to transform these functional spaces into a home away from home; a place where student-athletes could bond, find their focus, and feel the weight of their legacy the moment they walked through the door.

The Strategy: Instead of applying a generic, one-size-fits-all logo treatment, tailored environments were created that honor the overarching Red Hawks brand while adapting to the unique aesthetics of each sport. Experimenting with a diverse palette of physical mediums—layering dimension through metal, vinyl wraps, paint, and visually powerful layouts to create a deeply immersive experience for the players.